The origins of Matusalem Rum
Distilling good taste of rum since 1872
Matusalem was born almost 150 years ago. The most wanted rum during Cuba’s Golden Age, an indelible icon of that era. We believe that elegance is timeless, a legacy that has been passed down from generation to generation. Our “leitmotiv” is to be pioneers in the pleasure of tasting, expressing and sharing natural good taste. Welcome to the club!
NameIn the year 1872, Matusalem founders created a brand with one purpose: to find a taste so unforgettable that could run away from trends and become timeless. Reason why Benjamín and Eduardo Camp, along with their partner, Evaristo Álvarez, gave the rum the name of Matusalem, following the biblical character who lived for 969 years.
The iconRight after establishing the production facilities of Matusalem Rum, flocks of swallows flew over and even nested in it. Founders thought of this elegant bird, considered a free spirit, as the best representative for the brand. To provide legitimacy to the product, they portrayed the swallow with a scroll in its beak showing the word “trademark”.
The Golden AgeThe island´s charm, its vibrant nightlife and exquisite Art-Deco architecture made Cuba the Paris of the Americas. Between the 1930s and 1950s, prohibition in the USA made it the perfect destination for Americans, some such as Ernest Hemingway, even ended up living on the island. During the Golden Age, Matusalem was the most popular golden rum and perfect partner to enjoy the island’s spirit.
Solera System for RumThe Solera system is an antique technique used to make Spanish brandy and sherry wines. Matusalem's great contribution to the rum category has been to be the pioneers in applying the solera system to rum aging, making its flavor matchless. The intensity of the toasting of the barrels and rum blending is all controlled by the “Santiago Master Blender”, a position assigned to a single family member through the generations since 1872.
The aging’s savoir faireThe barrels are selected by the family and the “Santiago Master Blender” and lightly charred to achieve those unique Matusalem tasting notes as well as its taste consistency. The microclimate in Dominican Republic and Santiago de Cuba’s are quite similar, a key reason why this place was chosen to establish the new Matusalem Rum production facility in 2015. This process, called dynamic aging, a mix of barrels placed on different height above ground, gives rums a very particular aging with aromatic and floral notes. There is also the angel’s share, the 4,5% of rum that we lose in evaporation every year.
The day we started almost 150 years ago.
The day in which just a few madmen got inspired and created a unique drink.
Something incomparable that has lasted in time.
The place where the idea came from, they only know why.
What we do know is that inspiration came in Cuba. A placed surrounded by different scents.
Where music emanates everywhere and color radiates.
A unique place.
It doesn’t matter where it came from.
What really matters is what came after.
And what comes every day with as a new unexpected flame. Like a torrent drowning doubts and modelling a new landscape, previously unknown.
Because that magic moment is able to change everything.
Create unforgettable verses, colors that make the soul tremble.
Never seen shapes.
Unrestrained rhythms. Heartbreaking speeches.
For all those creations, time is still.
So tune your senses, observe, contemplate, admire.
Try, discover, create…
Come with us and discover the Brand’s roots through these vintage ads.