Since 1872, we’re pioneers in this technique. Our Spanish founders brought this knowledge (spelling) from Jerez, and mastered it to create the best dark rum possible.

THE EXPERTISE ON THE SOLERA SYSTEM

Not a single drop; not even one. Each drop from Matusalem Gran Reserva Solera 23 is valuable. That is why our gift of the enclosed Drop-Stopper is our way of giving you the  maximum precision to obtain the perfect serve, and to ensure that you capture each precious drop. 

SOLERA 23 NEWEST PRESENTATION

Our mission is to inspire our end consumers and trade advocates. For this reason, we’ve updated all the bottles of our delicious Gran Reserva 15 with a depiction of our flavor and aroma infographics done by FOODPAIRING.

NECKHANGER GR 15

A nod to this golden Age

Born in Cuba, Raisen in Dominican Republic.

Our Secrets

Did you know?

THE ORIGIN OF THE WORD RUM

 

Originally rum first appeared in the Caribbean in the mid-17th Century, and the liquor rum was first called “Kill-Devil” by the English. The first known rum was coined at the beginning of the eighteenth century, derived from the English word “rumbullion“, which means “mayhem, causing trouble, fighting”, hence the name “rum”.

 

THE ORIGIN OF THE MATUSALEM BRAND NAME

 

In 1872, the founders, Benjamin and Eduardo Camp and their partner Evaristo Alvarez believed that the key to making the rum with the finest flavor was under a process of patient aging. The name, Matusalem, derives from the old Spanish proverb, “This is older than Matusalem.” Matusalem being the patriarch of the old testament who lived for 969 years.

It is also an old Spanish proverb, “Esto es mas viejo que Matusalem” (It’s older than Mathuselah.)

THE ORIGIN OF THE MATUSALEM SWALLOW LOGO

Matusalem Rum was founded in Santiago de Cuba in 1872. Almost immediately flocks of Barn Swallows nested in the barrel aging warehouses. The Barn Swallow, or in Spanish, Golondrina”, was a smooth-flying bird common to the area of Santiago de Cuba. Throughout the day it seemed Barn Swallows were everywhere, flying in and out of the aging warehouses.  The swallow was also considered a free flying spirit, possessing beauty and elegance. The Matusalem founders thought it was an appropriate symbol and ultimately a most fitting logo for the Brand.

 

MATUSALEM, THE GOLD RUM LEADER

The period that went through the mid 30’s and early 50’s, was an era in which Cuba was the preferred destination for tourists, who were attracted by the island’s charm and its exciting nightlife. During this “Golden Era”, Matusalem was the most popular rum in Cuba, sharing a market share of over 50%. It was known that the gold rum market was lead by Matusalem, while a bat competitor controlled the white rum market.

 

HEMINGWAY’S FAVORITE COCKTAIL

Legend has it that Ernest Hemingway’s rum was Matusalem. There is a recipe called Papa Hemingway Cocktail:

Matusalem Rum, lemon juice, grapefruit juice, maraschino Luxardo.

 

Vintage Ads

Foodpairing Maps

Matusalem rum grand reserve 23 aroma profile

Main aromas are caramel chocolate, fruity, floral, phenolic / vanilla and nutty

GR_23

Matusalem rum grand reserve 23 aroma profile

Main aromas are caramel chocolate, fruity, floral, phenolic / vanilla and nutty

GR_23
GR_23
Aromas_GR23

Gruyere

Gruyère

 

Isot Pepper

Isot Pepper

 

Lemmon Grass

Lemmon Grass

 

Crab Meat

Crab meat

 

Hennesy

Hennesy

 

Banana

Banana

 

Salchichón

Salchichón

 

Milk Chocolate

Milk Chocolate

 

Grilled Bell Pepper

Grilled Bell Pepper

 

Rape Seed Oil

Rape Seed Oil

 

Pear

Pear

 

Cibatta

Cibatta

 

Rasperry

Rasperry

 

Cashew Nut

Cashew Nut

 

Gruyere

Gruyère

 

Isot Pepper

Isot Pepper

 

Lemmon Grass

Lemmon Grass

 

Crab Meat

Crab meat

 

Hennesy

Hennesy

 

Banana

Banana

 

Salchichón

Salchichón

 

Milk Chocolate

Milk Chocolate

 

Grilled Bell Pepper

Grilled Bell Pepper

 

Rape Seed Oil

Rape Seed Oil

 

Pear

Pear

 

Cibatta

Cibatta

 

Rasperry

Rasperry

 

Cashew Nut

Cashew Nut

 

Cocktails

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  • Classic with a Twist
  • Cold Brew Teas
  • Signature Drinks
  • Sparkling Cocktails

Fizz

In Cocktails / Sparkling Cocktails

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